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Have you ever thought about why brands spend a lot on their logos and why they are so possessive about them?
The answer is that they are not just logos or symbols. When it comes to a company’s logo, it is an emblem of faith that represents its culture, ambitions, core character, and the synergy that drives its growth and future.
When we started our journey of entrepreneurship, like many others, we thought of countless ideas that we could translate into a picture or symbol. That would represent the leap of faith that we took on the uncharted voyage, and the destination never mattered to us. For us, it was the passion and thrill of the journey that gave us the courage to go on the road less traveled. We never wanted to have a logo just for the sake of having a logo. Our founding ideals were based on innovation and creativity. We wanted to grow exponentially, but at the same time, we didn’t want to change the fundamentals that define us. As they say, “Ask and thy shall receive,” one day we stumbled upon the SPIRAL. The more we read about it,, the more we became fascinated by the nature of the spiral. And we knew we had found what we were looking for! It was all around us, hiding in plain sight.
The spiral is one of the oldest patterns of evolution and growth found in nature. Ever tried travelling across the loops of a spiral? If you watch closely, each turn of the spiral takes us to a higher level of growth and also brings us back to the same place. This means we can continue to grow and elevate without having to compromise on values or fundamental character.
Sometimes the spiral gives us a similar feeling to that of playing the game of maze. While finding our way out of the maze, when we get stuck, we go a few steps back, then re-plan and move on, subsequently finding our way out of the maze. It is amazing to realize that it is the path of the spiral that leads us out.
Also, starting from the infinite galaxies to the arrangement pattern of the sunflower plant, spirals seem to be the preferred choice of arrangement in nature. The Fibonacci Spiral, which approximates the Golden Spiral, is found widely in nature. Starting from a perfect nautilus shell to the shape of an energy system like a hurricane, the examples are countless. It’s all around us.
Talking about the symbolism of the spiral, we cannot miss out on the fact that it also represents the cycle of birth, death, and rebirth. This allows us not to take our success seriously or let our egos control us. It also encourages us to stay humble, and most importantly, it gives us the audacity to hope.
