Brand Guide
Here is how Qualitrix looks and why
Cerulean blue
#1c465c
UI/UX Design, Graphic design, Website Development
Crowd Testing and 360° Assurance
Qualitrix, one of the fastest growing crowdsourced testing global firms, had a corporate website.
For reasons like poor SEO performance, poor organic visibility, inability of the website theme to propagate the vision of the company, the Director of the company required a complete website revamp.
Thought process to redefine Qualitrix as a brand
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A futuristic tech themed UI implying the 2020 organizational goal for Qualitrix
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Focussing on key services such as Crowd Testing and Automation Testing
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Educating visitors about the services with minimal textual content
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Simplifying a complex sitemap of services
Brand Guide
Cerulean blue
Primary color scheme
Carrot orange
#F29111
Caribbean Blue
#11C1F2
Midnight Blue
#140F33
Considering the international corporate/startup target audience and the 2020 mission of Qualitrix with respect to automation and crowd testing, we wanted to use some bright colors that denotes an optimistic future.
Typography
Assistant is a Hebrew and Latin type family, derived from Source Sans Pro, providing clarity and legibility of American Gothic typeface designs.
This is Assistant
This is the primary and only font that has been used in the entire website.
Sitemap
This website had a unique challenge of a very complex list of services and offerings to its customers. Every service had sub categories of services which had unique description and offerings.
Our design team cracked the problem and came up with a tab-like structure for sub-categories of services under a primary service.
Custom iconography
Our graphic design team tailor made all the icons and illustrations for the website consistent with the futuristic techno theme.
All the icons used are scalable vector images allowing them to scale up and down as per the screen size without any degradation in visual quality.
The graphic design team understands the power of a gif in expressing a brand’s story in a nutshell.
Explanatory illustrations
High res wireframes
We created all the high res wireframes for all the pages with a consistent layout structure.
Final results
We were able to design, develop and deploy an SEO friendly website in a very limited timeframe.
“I’m astounded by the creativity and quality of Think201’s work.”
Mayank Mittal, Founder, Qualitrix
