Brand Guide
Here is how Qualitrix looks and why
Qualitrix, one of the fastest growing crowdsourced testing global firms, had a corporate website.
For reasons like poor SEO performance, poor organic visibility, inability of the website theme to propagate the vision of the company, the Director of the company required a complete website revamp.
A futuristic tech themed UI implying the 2020 organizational goal for Qualitrix
Focussing on key services such as Crowd Testing and Automation Testing
Educating visitors about the services with minimal textual content
Simplifying a complex sitemap of services
Here is how Qualitrix looks and why
#1c465c
#F29111
#11C1F2
#140F33
Considering the international corporate/startup target audience and the 2020 mission of Qualitrix with respect to automation and crowd testing, we wanted to use some bright colors that denotes an optimistic future.
Assistant is a Hebrew and Latin type family, derived from Source Sans Pro, providing clarity and legibility of American Gothic typeface designs.
This is the primary and only font that has been used in the entire website.
This website had a unique challenge of a very complex list of services and offerings to its customers. Every service had sub categories of services which had unique description and offerings.
Our design team cracked the problem and came up with a tab-like structure for sub-categories of services under a primary service.
Our graphic design team tailor made all the icons and illustrations for the website consistent with the futuristic techno theme.
We were able to design, develop and deploy an SEO friendly website in a very limited timeframe.
Mayank Mittal, Founder, Qualitrix