Zeal & Ayuda is a wedding planning company in United Kingdom which caters to its users various wedding services. The final outcome expected was to have a website design which connects well with its users conveying brand’s values right.
Alisha (Founder of Zeal&Ayuda) had reached out to us after having a bad experience working with another team who could not translate her vision into beautiful product.
Our challenge was to bring the glitz and glamour of wedding into website design and yet not making it look flashy.The outcome achieved speaks for itself and we thank Alisha for trusting us with our designs and for giving us full freedom to experiment.
Brand’s vision and values are understood by conducting survey with major stakeholders. This step helps us discover the preferences for the brand effectively.
Designing a greyscale layout keeping in mind the answers we discovered in the previous step puts us one step closer to what we all wanted to see as a final outcome.
Designers breathe in life to the narrative crafted in grey scale phase by adding color, tones, textures and importantly choosing the right typography bringing the final outcome.
The interfaces which captured the vision of the brand in a subtle way delivering the value what client was seeking for can be seen below.