Ideation and Evaluation

Ideation & Evaluation

Having an idea is great, but validating it before you build it is even better. We help you in validating your idea & assessing its viability even before you invest time & efforts in it. This service of ours will help you see your idea through a practical lens backed with data driven insights.


Our process

Know Our Approach

Idea validation is a framework that is derived from our enriching experience of developing products & seeing them succeed as well as fail. It is not a one size fits all framework, but rather a unique approach with a fundamental rule of questioning “Why” at every stage. We help you validate your idea by combining one or many of our approaches to come to a conclusion.


Articulate your Idea

This phase begins with understanding your idea, questioning the assumptions, analysing market friction points & helping you to see the unseen in product building journey much ahead.


Speak to the right audience

Seeking family and friends will not get you the right critics. We validate your idea via surveys & informal interviews by narrowing down your target audience based on our research.


Assess market size & share

We would help you gauge how the market size & share looks by conducting competitor analysis. It is this which reveals how much of a market share you could potentially capture & explore USPs of the product in comparison to what already exists.


Mock it before you make it

Picture speaks a thousand words”. We would help you make a clickable design prototype that mimics the product’s workflows to tell your story. This has proven to be an efficient way to validate your idea with minimal effort yet yielding maximum results.

Mayank Mittal

“First engaged with Think201 in early 2016 while exploring for a development partner to build our platform. Had a wonderful experience during the initial 6 months engagement and we ended up working together for 5+ years. Best thing about Think201 team has been their willingness to go that extra mile to make the client happy and expectations met at any cost.”

Mayank Mittal

Manager Director - Oprimes

Dhirendra Pratap Singh

“Think201 team is a true partner who takes the time to understand the practicality and grassroots nuance of implementing technology and is ready to build the capacity of the team on the ground. ”

Dhirendra Pratap Singh

Founder, Milaan Foundation

Timothy Vadde

“Think201 has developed an amazing web app for my Startup. The team is very dedicated and they come out with the best of their ideas to implement. ”

Timothy Vadde

Founder, CourseBook

Nirat Bhatnagar

“I consider myself lucky to have been introduced to Think201 more than two years ago. Since then, they’ve been our technology partner on 3-4 high-impact technology products and they have been everything I could have asked for. ”

Nirat Bhatnagar

Founder, Belongg | Advisor, Dalberg Consulting Firm

Satyam Vyas

“Think201 is a gift to Arthan and Climate Asia, the team is dedicated, committed and designed beautiful products aligned with our mission, vision and values. We are lucky to have them as a long term partner and would highly recommend them.”

Satyam Vyas

CEO at Arthan

Why Us


We bring a decade of experience in building apps using trial tested processes.

Read how the last year 2023 went for us overall

Business-centered Approach

Each decision is made keeping your product success in mind. From Design to deployment, everything is geared towards business strategies.


Emphasis on UX & UI early on laying a strong foundation for the product’s usability. Design process leads the path to development.

Best Development

Experts in building micro-services for the product that empowers code quality, easy maintenance in the future.

Importance to Quality Assurance

Quality Assurance goes hand in hand across all phases of project execution.

Expertise in Cloud Infrastructure Deployments

Industry standard practices in DevOps followed with CI/CD pipelines & SonarQube audits in place.

Expertise in Cloud Deployments

Expertise in AWS, Google Cloud, Digital Ocean for handling deployments.

Frequently Asked Questions

This service is all about knowing your idea better & then moving towards deriving what has to be built. We would help you make that call backed with data .

Please note, we like to work as a collaborator & not as a vendor. We’d like to discuss, collaborate & make your product work as a team. We would need you to be there throughout the journey actively participating with us.

It usually takes a minimum of 2-3 weeks & may vary in each case. The deciding factor would be the target market, the complexity of the problem you are trying to solve.

We help you with design & development as well. Please visit our services to know more about it.

We do provide consultation services where we understand the problem & bring experts advice to address the issues. Know more about it here.